{"id":26367,"date":"2018-02-09T12:37:54","date_gmt":"2018-02-09T15:37:54","guid":{"rendered":"http:\/\/webdelmaestrocmf.com\/portal\/?p=26367"},"modified":"2018-07-31T20:15:55","modified_gmt":"2018-08-01T00:15:55","slug":"cesar-rodriguez-mercadotecnia-academica-la-sociedad-del-conocimiento","status":"publish","type":"post","link":"https:\/\/webdelmaestrocmf.com\/portal\/cesar-rodriguez-mercadotecnia-academica-la-sociedad-del-conocimiento\/","title":{"rendered":"[CE\u0301SAR RODRI\u0301GUEZ A.] MERCADOTECNIA ACAD\u00c9MICA EN LA SOCIEDAD DEL CONOCIMIENTO"},"content":{"rendered":"<h4 style=\"text-align: justify;\">La sociedad del conocimiento reclama a gritos, promotores acad\u00e9micos que liberen al proceso de ense\u00f1anza y aprehendizaje superior de la pedagog\u00eda, orient\u00e1ndolo a coordenadas delineadas por un pensamiento integrativo, de estrategias comunicacionales dial\u00f3gicas y evidencias de transformaci\u00f3n y cambio social, propias de la Heutagog\u00eda<a href=\"#_edn1\" name=\"_ednref1\">[i]<\/a>.<\/h4>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">La mercadotecnia acad\u00e9mica<a href=\"#_edn2\" name=\"_ednref2\">[ii]<\/a> es una alternativa contempor\u00e1nea que favorece la identificaci\u00f3n de las necesidades reales de formaci\u00f3n, el grado de conocimientos con que cuentan los protagonistas del aprehendizaje para su instrucci\u00f3n o formaci\u00f3n y las habilidades, destrezas y herramientas disponibles para el logro asertivo de la transferencia del conocimiento con probabilidad de aplicabilidad para la transformaci\u00f3n y el cambio evidenciable.<\/p>\n<p style=\"text-align: justify;\">Se muestra prudente en la administraci\u00f3n operativa de la mercadotecnia acad\u00e9mica considerar los 10 mandamientos de Philip Kotler, que establece: (1) amar a los clientes y respetar a los competidores, (2) sensibilizaci\u00f3n ante el cambio y disposici\u00f3n ante la transformaci\u00f3n, (3) cuidado del nombre y claridad en la imagen, (4) orientaci\u00f3n hacia los que m\u00e1s se puedan beneficiar, (5) justo precio, (6) disponibilidad e innovaci\u00f3n, (7) clientes renovables y fidelizados, (8) administraci\u00f3n del servicio ante todo, (9) optimizaci\u00f3n de calidad, costos y entrega, (10) informaci\u00f3n vigente y sensatez en la decisi\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26371\" src=\"http:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/02\/27836268_2059996760899080_1057563332_o.jpg\" alt=\"\" width=\"810\" height=\"480\" srcset=\"https:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/02\/27836268_2059996760899080_1057563332_o.jpg 810w, https:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/02\/27836268_2059996760899080_1057563332_o-300x178.jpg 300w, https:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/02\/27836268_2059996760899080_1057563332_o-768x455.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<p style=\"text-align: justify;\">Estos principios permiten una din\u00e1mica de mercado centrada en las necesidades formativas del usuario y el mantenimiento de la oferta correspondiente a la demanda en un espacio de progreso y ampliaci\u00f3n permanente, con beneficios proporcionales a las realidades cognoscitivas y financieras del protagonista del aprehendizaje, en un espacio autodeterminado por la innovaci\u00f3n, la asistencia personalizada, el acompa\u00f1amiento y la disponibilidad de apoyo alternativo.<\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ednref1\" name=\"_edn1\">[i]<\/a> Hase, S. y Kenyon, C (2000)<\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ednref2\" name=\"_edn2\">[ii]<\/a>Lema, S. (s\/f) <em>Marketing acad\u00e9mico.<\/em> Portal <em>on line<\/em> <a href=\"https:\/\/www.gestion.org\/marketing\/51789\/el-marketing-academico\/\" target=\"_blank\" rel=\"noopener\">gesti\u00f3n.org<\/a>\u00a0 [Consultado el: 17\/11\/17]<\/p>\n<table border=\"0\" width=\"100%\" cellspacing=\"10\" cellpadding=\"10\">\n<tbody>\n<tr>\n<td><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26140 alignleft\" src=\"http:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/01\/Cesar-Rodriguez.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/01\/Cesar-Rodriguez.jpg 200w, https:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/01\/Cesar-Rodriguez-150x150.jpg 150w, https:\/\/webdelmaestrocmf.com\/portal\/wp-content\/uploads\/2018\/01\/Cesar-Rodriguez-144x144.jpg 144w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><br \/>\nAutor:\u00a0C\u00e9sar Rodr\u00edguez Alvarado\u00a0<\/strong><br \/>\n<strong>Localidad: Caracas &#8211; Venezuela.<br \/>\nEmail:\u00a0<a href=\"mailto:proabio1011@gmail.com\">proabio1011@gmail.com<\/a><br \/>\n<\/strong><\/p>\n<ul>\n<li>Docencia en Educaci\u00f3n Superior. Master in Management in Health Care. Maestr\u00eda en Gerencia Administrativa. Programa Avanzado de Comprensi\u00f3n Hol\u00edstica de la Investigaci\u00f3n. Coaching Gerencial. Neurodid\u00e1ctica.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"La sociedad del conocimiento reclama a gritos, promotores acad\u00e9micos que liberen al proceso de ense\u00f1anza y aprehendizaje superior&hellip;","protected":false},"author":1,"featured_media":26370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1790,3333],"tags":[2295,2311,3365,92],"class_list":["post-26367","post","type-post","status-publish","format-standard","has-post-thumbnail","category-colaborador","category-z-colaboradores-cesar-rodriguez","tag-academica","tag-conocimiento","tag-mercadotecnia","tag-sociedad","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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